This entry was posted on Tuesday, May 8th, 2007 at 8:28 am and is filed under Restaurants. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.
May 8, 2007
Restaurants need a new customer focus
It nevers ceases to amaze how restaurants seem to stay in business.
One thing we all have is limited time, restaurants are like airlines, don’t fill the seat and you’ve lost any chance of revenue today.
Restaurants are great advertisers, discount givers yet seem to be the largest complainers of lack of profit. Why is this so?
Could it be that their whole lives they’ve thought that discounts, buy one get one free offers and the like were the only way to attract business? It used to be loyalty of the regulars that kept restaurants going but thats all dissappeared today.
Why is it that restaurants work so hard to get you in but when they’ve servered you and taken your money, they let you walk right out again? And guess what, they have to continue advertising again to get the next customer in.
Imagine if they captured your name, address, phone and email address and offered to add you to their VIP program (Dynamic Rewards) so they could thank you for dining, offer you a special birthday gift or send a Christmas card. Most people would agree to be joined up if put in a pleasant helpful interested manner.
So if you’ve been to a restaurant where you walked in, ate, cashed in a great discount offer and walked out and they’ve never followed you up and we’ve all been to at least one, then go and BLITZ them. They need to hear about Dynamic Rewards.
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