Blitzers
World

What are Stored Value Cards we hear you ask?

Have you ever purchased a plastic card, like a Starbucks Coffee card and loaded money on it and then spent it down and reloaded it with more money?

Well if thats so then that’s a Stored Value Card. A stored value card is one where you purchase the card from a retailer, you then over a period of time use the value up but then decide to add more money to it and continue using it.

Retailers all over the world are excited by the opportunities stored value cards possess.

For example a coffee shop sells 100 cards at $20 to its customers. In this immediate moment of selling those cards, the coffee shop has generated $2000 worth of sales without one cake or coffee being sold.

These 100 customers have decided that the coffee shop is so good they don’t want to have to find money each time they visit, they just want to turn up and use their pre paid coffee card.

The coffee shop owner is excited because he’s bought forward $2000 in sales and most of these customers will now register on his website thus building him a database. Now he can offer his valued customers specials no one else knows about.

He knows he’s banked $2000 in future sales because his customers can’t spend their money anywhere else. What a great system