Blitzers
World

Gift Card Sales Boom

Have you ever received a gift card? I’ll bet you have and you’ve done one of three things with it

You lost it or haven’t spent it before it expired
You’ve spent some but not all of it
You’ve spent the lot and you had to pull more out to pay the full price for what you wanted.

Aren’t these objectives all retailers would like to achieve.

Have a look at this

Gift cards will continue to grow by 5% or better over the next five years, according to a new Packaged Facts report on the U.S. market for prepaid cards.

The report, which focuses on gift cards, estimates that gift-card sales rose 5.6% to $40.5 billion last year, and will reach $52.2 billion by 2012.

What an opportunity. And in many parts of the world gift card systems aren’t as prolific as they are in the USA.

So what businesses can you think of that might be interested in having their own gift card systems?